If you were take a dive into your email marketing analytics to find out your overage open rate, we would take a guess that it’s anywhere from 10–30%.
If it’s any higher than that, congratulations, you must have an extremely loyal customer base who love your brand and want to hear what you’ve got to say.
However, what if we told you that you could achieve open rates in the region of 80–90%?
And no, it doesn’t involve lying in the subject line (as we’ve experienced in the past, much to our dislike).
In fact, it doesn’t actually involve email at all.
The way to achieve such incredibly high open rates is through messenger marketing.
What Is Messenger Marketing?
The act of leveraging mobile, chat platforms to facilitate conversations and commerce with prospects and customers.
So messenger marketing is about speaking to your customers in the places that they spend most of their time such as Facebook, Whatsapp and Instagram.
And the graph below highlights how many users these messaging apps have.