Step 5: The CTA (call to action)
The final component of the ad that we’re going to touch on is the CTA.
‘Sign Up’ as a CTA is totally fine, not a problem there, however it’s always good to reinforce your CTA in the ad copy too.
Walk your audience through it as simply as you possibly can by telling them to ‘Click the sign up button below to claim your spot.’
This leaves absolutely no room for error.
We also quite like adding emojis to the CTA in the ad copy, it’s not essential but it can help to point their eyes in the right direction. 👇👇👇👇👇
So there you have it, five quick tips that could hopefully help Equinox, and anyone else reading this, improve their Facebook ads.