Now all that’s left to do is set the campaign live!
Mastering the Art
So that was an example of email automation in it’s most basic form.
You can get as experimental as you like.
However, when you first get started it can be tempting to go overboard with how many emails you cram into an automation.
All of a sudden you’re like “Hang on, I can set up an automation with an entire years worth of emails and not have to lift a finger!”
While this sounds great on the surface, it becomes incredible messy and hard to keep track of.
It’s a good rule of thumb to not have more than7 or 8 emails in a single automation.
In fact we’ve found the sweet spot to be 4.
So we’d recommend starting off with a few simple automations to handle things like new subscribers and new leads.
Then once those are working well you can start trying out more advanced strategies.