Multiple forms and conflicting messages for the same offer is confusing.
Especially when most visitors looking to try out Orangetheory will find themselves landing on the US centric website home page first.
This could be losing Orangetheory hundreds of new UK customers every single day!
The digital marketers in us went sniffing out another form, however many visitors would probably have given up after the first form rejection.
Gravity Question: If your Fitness Boutique is expanding overseas should you have a separate website to help streamline your sales process?
Once we had submitted our details on the correct page we waited for some form of automated confirmation email.
But it did not come.
In fact we didn’t receive an email at all and eventually had to call in to book our free session.
Research carried out by Salesforce states that 41% of consumers expect to get an email back from a brand in 6 hours, let alone not at all.
This is another kink in the Orangetheory sales process that could be costing them new customers every single day.
As soon as a new customer has entered their details they should be sent a personalised, engaging thank you email asking them to select what date and time they would like their session to be.
Or, even better, have a two-step form on the site that once they’ve submitted their details then takes them straight through to a session book-in form. That way they get an email simply confirming their session, rather than an email asking for further action.
Next up was the fun part, the workout.
And Orangetheory scored big points with their welcome.